Although men still comprise only 12% of all cosmetic surgery patients, a growing number are seeking minimally invasive procedures to take the edge off aging. From 2000 to 2005, the number of men seeking these procedures increased 44% to 911,850, according to the American Society of Plastic Surgery.
The two biggest factors driving this trend, say experts, are the advances in products used to minimize wrinkles, and a growing feeling among men that getting cosmetic procedures is acceptable. "Men used to say, 'So what? I'm a guy. Who cares?' " says Dr. Brian Kinney, a Los Angeles-based plastic surgeon. "Now they do care. A lot of guys reach age 35 and want to nip any signs of aging fast. They consider it part of their upkeep."
Are guys doing this more to look young and virile in the workplace or in order to be more appealing to women?
I think having a middle aged or old aged look used to be more of a prerequisite for moving up the corporate ladder in large and slow changing corporations. Now the examples of business success tend to be guys in their 20s and 30s who made it big in venture capital start-ups. Youthfulness is more correlated with the qualities needed to success in business. So I'd expect a middle aged guy who wants to present his ideas to venture capitalists to worry that the VCs want to see someone young and energetic looking. Hence the desire for treatments that help a guy look bright eyed and bushy tailed.
What's the best news in all this? The bigger demand for treatments that simulate youth also means a bigger the demand for products that actually restore youth. All those guys who are buying the nip/tuck treatments are a potential market for stem cell therapies. People making pitches to venture capitalists to fund a start-up to develop stem cell therapies for facial collagen production are going to be able to point at the big bucks guys and gals are willing to spend on plastic surgery.
We are already seeing crude forms of cell therapies now where fat cells are taken from other parts of the body and injected into the face in order to restore shrunken facial appearances. Methods to train cells to grow and to become other cell types will be eagerly embraced by plastic surgeons and plastic surgery patients. Their demand for stem cell therapies will provide revenue flows to fund refinements of the first stem cell therapies that hit the plastic surgery market.
|Share |||Randall Parker, 2006 November 19 08:04 AM Aging Appearances|