October 24, 2007
Women Who Try To Suppress Chocolate Thoughts Eat More Of It

Expect the "Chocolate Talk Diet" book coming to a store near you.

The researchers found that women who were asked to suppress their thoughts about chocolate consumed 50 per cent more when offered it, compared with women who were told to express their feelings about chocolate.

James Erskine, a psychologist at the University of Hertfordshire, believes his findings may help people who are struggling to give up unhealthy foods or smoking.

By contrast, when men were told to express their feelings about chocolate they ate more of it.

Men who took part in the study were less prone to the effect, instead eating more when told to express their feelings about chocolate.

Hey, maybe the act of expressing their feelings about anything makes guys more anxious and this made them eat more chocolate. I'm only half joking about that.

Share |      Randall Parker, 2007 October 24 10:21 PM  Brain Appetite

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