December 15, 2010
Ford To Sell HEV, PHEV, And EV Versions Of Focus

Ford will make gasoline, hybrid, pluggable hybrid, and pure electric versions of the Focus. Finally we will be able to compare consumer reactions to those 4 choices in a more apples-to-apples fashion. This promises to be interesting.

Ford Motor Company's retooled Michigan Assembly Plant in Wayne, Mich., becomes the world's first plant to build not only fuel-efficient gas-powered vehicles, but three production versions of electrified vehicles battery electric, hybrid and plug-in hybrid vehicles

Production of the all-new global Ford Focus, in four-door and five-door versions, is under way with sales to begin early next year. The Focus Electric battery electric vehicle goes into production late next year followed by a new hybrid and plug-in hybrid in late 2012

Come much higher oil prices Ford has all its bases covered. If you buy a Focus you can use your choice of variant as a way to bet on the future price of oil. Fearing $200+ per barrel? Go EV. Expecting a retreat from the current $85+ per barrel? Go pure conventional gasoline.

Currently the Nissan Leaf EV (electric vehicle) and GM Chevy Volt PHEV (pluggable hybrid electric vehicle) differ not just as EV versus PHEV but also in assorted design choices of two competing car makers, price, and the probably in the size of the losses the companies take in selling each one. With the Ford Focus we will get to see how EV, HEV, and PHEV equivalents compare to a plain gasoline engine car. We will also get to see how many of each type sell. My guess is the HEV will outsell the PHEV and EV. But it is not clear now the PHEV and EV will fare versus each other. Any guesses?

It is curious that Ford is bringing out the EV before the HEV and PHEV. Anyone know why? Is it just easier to do? The PHEV is the most complex.

Share |      Randall Parker, 2010 December 15 10:49 PM  Energy Transportation

morpheus said at December 16, 2010 8:44 AM:

great post

PacRim Jim said at December 16, 2010 9:35 AM:

Ford also offers are remotely controlled version called the Outta Focus.

Engineer-Poet said at December 16, 2010 10:21 AM:

Ford's Focus EV is using a third-party powertrain from Magna International (one of the reasons it came to market so quickly is that the powertrain was developed with the intent of being able to electrify a wide variety of vehicles).  The hybrid and PHEV will take more R&D and are probably being done in-house.

Unfortunately, the news release doesn't have specs on the hybrid and PHEV versions.  I wonder if they're even settled yet.

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